“Red Hot & Holy” was the first single released off of this record. Why was that song chosen?
It’s been a over a year since we released original material, and since “Red Hot & Holy” was actually the most recently written song for the EP, we thought it would serve as the best update on where our sound is now, who we are now, and reintroduce us with a powerful message.
The music video is quite beautifully extravagant. How did the concept and imagery come about?
Several folks in our band are visual artists as well as musicians, so after we struck upon the idea of representing the seven of us as the Seven Deadly Sins—one of several “seven” based ideas that may show up later—we brainstormed what imagery would represent modern takes on those sins and were able to come up with some really strong visuals thanks to everyone’s additional expertise. We really wanted to avoid anything too traditional, but also be evocative, so we tried to lean into our characters as much as possible.
Your upcoming EP is also titled the same. Which song do you think best represents your sound as a whole?
As you can imagine, it’s hard to just pick one song since we feel our sound has so many facets to it, but I would suggest that “Formula 666” has all the features of the personality of what makes Sarah & the Safe Word unique. It has beautiful string and vocal harmonies, powerful screams, a little bit of camp because we don’t take ourselves too seriously, some supernatural aspects to the lyrics, and it’s heavy as shit.
Will there be any other music videos released off of this record?
We don’t currently have any plans, but we’d love to put together something really epic for “Dead Girls Tell No Tales” if we can find someone willing to work with our budget. It’s a song that deserves full Hollywood treatment.
The question ‘how would you describe your sound’ is so vague. What are three adjectives that define Sarah And The Safe Word?
Theatrical, heavy, and playful.
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